Author(s): Edward De Bono
This book, which is now internationally known and also a bestseller, is a textbook of creativity. It shows how the habit of lateral thinking can be encouraged and new ideas generated. the author has worked out special techniques for doing this, and the result is a triumph of entertaining education.
Edward de Bono has had faculty appointments at the universities of Oxford, London, Cambridge and Harvard. He is widely regarded as the leading authority in the direct teaching of thinking as a skill. He originated the concept of lateral thinking and developed formal techniques for deliberate creative thinking. He has written sixty-two books, which have been translated into thirty-seven languages, has made two television series and there are over 4,000,000 references to his work on the Internet.