The Fall Of Advertising & The Rise of PR
Author(s): Al Ries and Laura Ries
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Two marketing gurus reveal a new development in marketing: today's brands are built with publicity, not advertising. This book shows why advertising fails to establish credibility while good PR succeeds, and why advertising should only be used to maintain brands once they have been established--by publicity. Illustrations.
Product Information
The Rieses don't expect brand advertising to go away, but argue that it should be reserved for promoting mature brands -- Harvard Business Review
General Fields
- :
- : HarperCollins Publishers
- : HarperCollins Publishers Ltd
- : 0.49
- : December 2002
- : 218mm X 150mm X 32mm
- : United States
- : books
Special Fields
- : Al Ries and Laura Ries
- : Hardback
- : English
- : very good
- : 300
- : Reinforced binding Reinforced binding Reinforced binding
