The Fall Of Advertising & The Rise of PR by Al Ries and Laura Ries | Jason Books

The Fall Of Advertising & The Rise of PR

Author(s): Al Ries and Laura Ries

Two marketing gurus reveal a new development in marketing: today's brands are built with publicity, not advertising. This book shows why advertising fails to establish credibility while good PR succeeds, and why advertising should only be used to maintain brands once they have been established--by publicity. Illustrations.

$14.00(NZD)

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Reviews

The Rieses don't expect brand advertising to go away, but argue that it should be reserved for promoting mature brands -- Harvard Business Review

General Fields

ISBN : 9780060081980
Publisher : HarperCollins Publishers
Imprint : HarperCollins Publishers Ltd
Publication date : December 2002
Dimensions : 218mm X 150mm X 32mm
Produced in : United States
Product Type : books

Special Fields

Author : Al Ries and Laura Ries
Bind : Hardback
Language : English
Reading Level : very good
Pages : 300
Illustrations : Reinforced binding Reinforced binding Reinforced binding