A Technique for Producing Ideas

Author(s): James Webb Young


This book explains principles of the creative process and reliable steps to create exciting new ideas. Advertising copywriters, engineers, poets, painters and scientists have all benefited from its text to make creative breakthroughs.Advertising trailblazer William Bernbach wrote, "James Webb Young conveys in his little book something more valuable than the most learned and detailed texts on the subject of advertising. Mr. Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process".

Product Information

General Fields

  • : 9780844230009
  • : NTC Publishing Group
  • : NTC Publishing Group
  • : October 1994
  • : ---length:- '7'width:- '5.005'units:- Inches
  • : books

Special Fields

  • : James Webb Young
  • : Paperback
  • : very good
  • : 64